1. Why the humble e-newsletter still matters
Given the popularity of social media and online advertising as a way of generating business, it's easy to think of the humble e-newsletter as being something rather outdated or quaint.
This is a mistake: even with the huge range of other marketing and advertising avenues now available, email marketing can be a hugely effective way to generate revenue.
2. Start with the most important thing: your data
Before you think about ‘how’ you are going to send an e-newsletter, you need to think about the ‘who’ — a database of individuals you want to communicate with via email. In order to send the most relevant e-newsletters that generate the most revenue, you need as good a database as possible.
3. Create a content plan and e-newsletter schedule
The next step is to plan your communications carefully.
It’s a good idea to create an ‘e-communications schedule’ which maps out exactly what you are going to send out in your email newsletters, to whom, and when.
4. Pick the right tool for sending your e-newslette
It is a much better idea to use a dedicated e-marketing tool for sending your e-newsletter. There are many web-based solutions available now: big-hitters include Getresponse, Aweber, Mailchimp, Campaign Monitor and Mad Mimi.
5. Use good landing pages
It’s not just essential to have attractive, well-constructed e-newsletters: it’s important that the links in those e-newsletters take you to pages that actually ‘convert’ readers into taking further action too.
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